Why does B2B not attract enough product designers?

As the world becomes increasingly digital, the demand for skilled product designers continues to grow. However, one area of product design that may not be attracting as much design talent as others is B2B digital product design.

One reason for this is that B2B digital product design often involves creating products that are highly functional and efficient, rather than aesthetically pleasing. This can be a turn-off for designers who are more interested in creating visually appealing products that inspire and delight users.

Another reason is that B2B digital product design projects can be complex and technically challenging, which may not be as attractive to designers who are more interested in working on simpler and more straightforward projects.

Additionally, B2B digital product design often involves working with a wide range of stakeholders, including business owners, technical experts, and end users. This can be a challenge for designers who prefer to have more autonomy and control over the design process.

Overall, B2B digital product design may not be as appealing to designers as other areas of product design because it tends to focus more on functionality and efficiency than on aesthetics and user experience. However, for designers who are interested in creating products that solve complex problems and have a real impact on businesses, B2B digital product design can be a rewarding and challenging field to work in.